Make in Uttar Pradesh Events and Tourism Policy 2024-2030
Transforming Uttar Pradesh into a Global Tourism and Events Hub
Uttar Pradesh, known for its rich cultural heritage, historical significance, and diverse landscapes, is poised to become a global leader in tourism and events. The Uttar Pradesh Events and Tourism Policy 2024 is designed to harness the state’s unique strengths, positioning it as the ultimate destination for both domestic and international tourists and a prime location for world-class events.
The “Make in Uttar Pradesh” initiative aims to drive inclusive economic growth by using the tourism sector as a key catalyst for development, creating jobs, and promoting the state’s vibrant cultural heritage, natural beauty, and modern attractions. With this policy, Uttar Pradesh aspires to become a premier global tourism and events hub, while fostering sustainable and responsible tourism practices.
Vision for 2030
Uttar Pradesh Leading India’s Tourism and Events Industry
By 2030, Make in Uttar Pradesh aims to position the state as India’s leading destination for tourism and international events, with the following key objectives:
- Becoming the top choice for both domestic and international tourists, contributing significantly to the state’s GDP.
- Attracting ₹50,000 crores in investments for tourism and event infrastructure, including eco-tourism, cultural tourism, and adventure tourism projects.
- Establishing Uttar Pradesh as the events capital of India, drawing international conferences, festivals, and sporting events.
- Generating over 2 lakh direct and indirect jobs in the tourism and events sectors, promoting inclusive growth and supporting local communities.
Creating a robust ecosystem that encourages sustainable tourism, eco-friendly practices, and balanced regional development.
Mission
Elevating Uttar Pradesh’s Tourism and Events Ecosystem
Make in Uttar Pradesh is dedicated to positioning the state as a global hub for tourism and events by fostering a sustainable, inclusive, and investor-friendly environment. The Uttar Pradesh Events and Tourism Policy 2024 aims to:
- Promote Uttar Pradesh as a top global tourism destination, showcasing its rich heritage, natural beauty, and modern attractions.
- Establish the state as the leading venue for international events by developing world-class infrastructure for MICE (Meetings, Incentives, Conferences, and Exhibitions), sports tourism, and festivals.
- Attract private investment in tourism infrastructure and event management through a range of incentives, subsidies, and streamlined regulatory processes.
- Support skill development and job creation in the tourism and events sectors by training local communities, ensuring inclusive growth throughout the state.
Key Objectives
Building Uttar Pradesh’s Tourism and Events Future
The Uttar Pradesh Events and Tourism Policy 2024 outlines several key objectives that will drive the growth of Uttar Pradesh’s tourism and events industry:
- Attracting Investments in Tourism and Event Infrastructure: Uttar Pradesh will prioritize attracting significant investments in tourism projects, hotel infrastructure, event venues, and transport facilities, ensuring the state offers world-class amenities for visitors and event organizers.
- Promoting Uttar Pradesh as a Global Tourism and Events Destination: The state will actively market its cultural heritage, eco-tourism potential, and world-class event venues through aggressive international and domestic campaigns to raise global awareness.
- Supporting Sustainable and Responsible Tourism: The policy focuses on promoting eco-friendly tourism practices, including eco-tourism, heritage tourism, and the development of green infrastructure, to ensure environmental sustainability in tourism projects.
- Developing World-Class Event Infrastructure: Uttar Pradesh aims to become the leading destination for MICE tourism and international sporting events by establishing dedicated event hubs in key cities such as Lucknow, Varanasi, and Nagpur.
- Creating Employment and Skill Development Opportunities: The policy aims to create over 2 lakh jobs in the tourism and events sectors, offering skill development and employment opportunities, particularly for local communities, women, and marginalized groups.
Strategic Focus Areas
Accelerating Tourism and Events Growth in Uttar Pradesh
Promoting Uttar Pradesh as India’s Events Capital
Uttar Pradesh aims to become the premier destination for global events, including conferences, exhibitions, music festivals, cultural performances, and international sporting events. The state will develop specialized MICE hubs with state-of-the-art infrastructure to host large-scale international events. With its strategic location and enhanced global connectivity, Uttar Pradesh will attract corporate events, sports tournaments, and film festivals, establishing itself as a dynamic events hub.
Developing Eco-Tourism and Cultural Tourism
Uttar Pradesh will promote eco-tourism in its untouched forests, wildlife sanctuaries, and coastal regions, providing tourists with immersive, sustainable travel experiences. The state will also highlight its cultural tourism, showcasing its rich heritage, ancient temples, and historic monuments, offering unique travel opportunities that draw visitors from around the world. Key attractions such as Uttar Pradesh’s Buddhist circuits, forts, and religious sites will be developed to enhance the state’s appeal to global tourists.
Creating World-Class Tourism Infrastructure
To meet the increasing demand for tourism, Uttar Pradesh will prioritize the development of hotel infrastructure, high-quality transportation services, airport enhancements, and luxury accommodations. The state will introduce new tourist circuits, including beach tourism, wellness tourism, and adventure tourism, offering a wide array of experiences to cater to diverse visitor interests.
Encouraging Private Sector Investment
Uttar Pradesh will offer a range of incentives to attract private investments in tourism and events, including capital subsidies, tax exemptions, stamp duty waivers, and interest subsidies for new tourism projects, hotels, resorts, and event venues. Additionally, the policy will encourage public-private partnerships (PPPs) to drive the development of large-scale tourism initiatives.
Building a Skilled Workforce for Tourism and Events
Uttar Pradesh will invest in skill development programs in hospitality, tourism management, event planning, and tourism services to ensure the local workforce is equipped to meet the demands of the growing tourism and events industry. The state will also offer training subsidies to employers, ensuring a steady supply of skilled professionals in the sector.
Incentives for Tourism and Event Investments
The Uttar Pradesh Events and Tourism Policy 2024 offers a range of incentives to encourage investment in tourism and events infrastructure:
| Incentive Type | Details |
| Capital Investment Subsidy | Investments starting from ₹20 lakh are eligible for a 30% subsidy on eligible capital costs, capped at ₹15-20 crores based on project size. |
| Land Allotment Subsidy | Land allotment for tourism projects at concessional rates in designated tourism development zones across Uttar Pradesh. |
| Interest Subsidy | 5% interest subsidy for tourism projects for 5 years, up to ₹1 crore. |
| Stamp Duty and Land Conversion Exemption | 100% exemption on stamp duty and land conversion charges for new tourism projects. |
| Electricity Duty Exemption | 100% exemption from electricity duty for tourism units with a contract demand of up to 5 MVA, for 5 years. |
| Employment Subsidies | 75-100% reimbursement of employer contributions to ESI & EPF schemes for 5 years, for workers employed in tourism projects. |
| Green Infrastructure Subsidy | 20% reimbursement of capital costs for eco-friendly infrastructure, including renewable energy setups and waste management systems. |
Ease of Doing Business
Simplified Approvals and Regulatory Support
Uttar Pradesh is dedicated to simplifying the process for tourism investors and event organizers. The state will introduce a Single Window Clearance System to streamline approvals for tourism projects and events. With online applications and expedited approval timelines, Uttar Pradesh will minimize regulatory obstacles, allowing investors to quickly move forward with project implementation.
Conclusion
Uttar Pradesh Leading India’s Tourism and Events Revolution by 2030
The Uttar Pradesh Events and Tourism Policy 2024 is a visionary initiative aimed at establishing the state as India’s premier destination for tourism and events. By attracting investments, encouraging sustainable tourism, and developing world-class infrastructure, Uttar Pradesh is poised to lead the next phase of growth in India’s tourism sector.
Make in Uttar Pradesh invites global investors, event organizers, and tourism developers to join this transformative journey and help build a thriving, sustainable, and culturally rich tourism ecosystem in Uttar Pradesh.
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About Make in Uttar Pradesh
The Make in Uttar Pradesh is a Public Benefit Corporation (PBC) with a mission to establish Uttar Pradesh as a key player in international economic collaboration, focusing on strategic partnerships with nations like USA, Europe, Australia, African Union, KSA, China, India, Qatar, Saudi Arabia, Türkiye, and the UAE across vital sectors such as energy, technology, agriculture, and finance. Our goal is to integrate lessons from successful global economic models, adopting best practices to ensure sustainable and inclusive growth. We aim to enhance economic prosperity and diversification, contribute to societal progress, and promote sustainable economic practices. By leveraging Uttar Pradesh’s unique position, Make in Uttar Pradesh strives to drive substantial economic growth, spur innovation, and solidify Uttar Pradesh’s stature in the international economic arena, resonating with the government’s vision of a technologically advanced and interconnected economy.