Make in Uttar Pradesh Film and Media Policy 2024-2030

Transforming Lucknow into the Global Capital of Film Production

Lucknow, long associated with the Indian film industry, is set to build on this legacy with the Uttar Pradesh State Film and Media Policy 2024-2030. This policy aims to transform Lucknow into a global filmmaking hub, encompassing every aspect of movie production, from pre-production to post-production. The vision for Uttar Pradesh is to become the leading destination for filmmaking, acting education, VFX design, and cutting-edge virtual production technologies such as AR, VR, and MR.

By establishing a comprehensive ecosystem that supports the entire film production pipeline, Uttar Pradesh will attract both regional and international filmmakers, offering world-class infrastructure, acting schools, VFX institutes, and specialized training in modern production techniques. This will position the state as the epicenter of global film production, ready to host everything from feature films to VFX-heavy blockbusters.

Vision for 2030:
Uttar Pradesh as the Global Destination for Movie Making

By 2030, Uttar Pradesh aims to be globally recognized for its leadership in film production, VFX design, and movie-making education, driven by the following key objectives:

Position Lucknow as a Global Film Hub: Establish Lucknow as the top destination for filmmaking by developing a comprehensive ecosystem that supports every phase of film production, from pre-production to post-production services.
Develop World-Class Acting Schools and VFX Institutes: Create and promote acting schools, VFX design institutes, and AR/VR/MR training colleges to nurture local talent and attract global students seeking specialized education.
Film Outsourcing Hub: Position Uttar Pradesh as a prime location for international filmmakers to outsource pre- and post-production work, leveraging the state’s expertise in VFX, editing, sound design, and animation.
Encourage Regional and International Film Industries: Attract regional and international film industries to shoot and produce in Uttar Pradesh by offering state-of-the-art infrastructure, subsidies, and streamlined permissions through a Single Window Clearance System.
Leverage Varanasi’s Film Legacy: Build upon the legacy of the Varanasi Film Institute, expanding Uttar Pradesh’s influence in film education with a focus on emerging technologies like virtual production, AI-driven filmmaking, and digital post-production workflows.

Mission
Building Uttar Pradesh’s Film and Media Ecosystem

The Uttar Pradesh State Film and Media Policy 2024-2030 aims to:

Create a One-Stop Destination for Global Movie-Making: Offer world-class facilities for all aspects of filmmaking, from shooting to post-production, including VFX and animation studios, film schools, and sound design centers.
Establish Specialized Institutes: Launch acting schools, VFX and animation colleges, and virtual production training institutes to provide cutting-edge education in modern filmmaking techniques.
Promote Film Tourism and Film Cities: Boost film tourism by highlighting Uttar Pradesh’s scenic locations for filming and supporting the development of film cities with state-of-the-art infrastructure.
Streamline Approvals and Provide Incentives: Simplify the approval process through a Single Window Clearance System and offer financial subsidies and incentives to both domestic and international filmmakers.
Support Regional and International Filmmakers: Attract filmmakers from across India and around the world by offering financial incentives, land allotments, and advanced production infrastructure to support shooting, editing, and production in Uttar Pradesh.

Key Objectives
Uttar Pradesh’s Roadmap for Becoming a Global Movie-Making Hub

Conclusion: Lucknow Leading India’s FinTech Revolution by 2030

Lucknow is set to become the movie-making capital of India by supporting Hindi, Marathi, and regional films, while attracting global filmmakers. The policy will focus on:

Pre-production and Production Facilities: Establishing world-class studio spaces, green-screen facilities, and scenic outdoor shooting locations across Uttar Pradesh.
Post-production Services: Developing advanced post-production infrastructure, including editing suites, sound design studios, and color grading labs, to position the state as a hub for global filmmakers to outsource their projects.

Developing Acting Schools and VFX Institutes

To ensure a continuous pipeline of talent, Uttar Pradesh will focus on the development of acting schools, VFX institutes, and cutting-edge filmmaking courses:

World-Class Acting Schools: Establish acting schools in Lucknow and Varanasi that offer comprehensive training in acting, theatre, voice modulation, and on-screen presence, nurturing the next generation of actors.
VFX, 3D, AR/VR/MR Courses: Introduce specialized courses in VFX design, 3D animation, and immersive technologies like AR, VR, and MR, in collaboration with leading global institutes, providing students with the latest skills in virtual production.
Collaboration with International Film Schools: Forge partnerships with renowned international film schools and production companies to offer practical experience, internships, and exposure to global film industries.

Film Outsourcing and Global Collaboration

Uttar Pradesh will establish itself as a global hub for film outsourcing by offering comprehensive services for both pre- and post-production:

Pre-Production Support: Provide filmmakers with assistance in storyboarding, concept design, and casting, leveraging a network of local talent and creative studios to streamline the planning process.
Post-Production Excellence: Develop state-of-the-art post-production facilities focused on VFX, editing, sound mixing, and animation, positioning Uttar Pradesh as a leading outsourcing destination for Hollywood and other international film industries.
Single Window Clearance: Implement a seamless Single Window Clearance System to accelerate the process of obtaining shooting permits, location approvals, and post-production clearances, ensuring efficiency for filmmakers.

Attracting Regional and International Filmmakers

To establish Uttar Pradesh as a premier destination for filmmakers both nationally and internationally, the policy will:

Promote Regional Cinema: Attract regional filmmakers from across India by offering location scouting support, state-of-the-art infrastructure, and financial incentives for movie production in Uttar Pradesh.
Host International Film Events: Organize prestigious international film festivals, workshops, and conferences in Lucknow and Varanasi, fostering collaboration and networking opportunities between Indian and global filmmakers.

Building Film Cities and Film Tourism

Uttar Pradesh will boost film cities and film tourism by creating iconic shooting locations and highlighting the state’s rich cultural and natural heritage:

Film Cities: Establish film cities in key locations across the state, equipped with modern studio spaces, themed backlots, and cutting-edge filming infrastructure for both domestic and international filmmakers.
Promoting Scenic Locations: Attract filmmakers to Uttar Pradesh’s diverse landscapes, including beaches, mountains, forests, and urban settings, by offering location subsidies and comprehensive scouting support.

Incentives for Film Cities, Multiplexes, and Cinema Halls

To further enhance Uttar Pradesh’s appeal to filmmakers and content creators, the policy offers incentives for the development of film cities, multiplexes, and cinema halls across the state:

Development of Film Cities: Provide subsidies for establishing new film cities that offer state-of-the-art studio spaces, post-production facilities, and VFX hubs.
Multiplex and Cinema Hall Development: Offer financial incentives for constructing multiplexes and modern cinema halls, ensuring the best infrastructure for film releases, premieres, and OTT screenings.
Technology Upgrades: Provide subsidies for upgrading screening technologies to support high-definition film releases, OTT premieres, and digital content showings.

Incentives for Film Production and Media Development in Uttar Pradesh
Attracting Global Filmmakers, OTT, TV, YouTube, and Influencers

The Uttar Pradesh State Film and Media Policy 2024-2030 provides a comprehensive set of incentives aimed at attracting filmmakers, OTT platforms, TV production houses, YouTube creators, and influencers from around the world. These incentives position Uttar Pradesh as the premier destination for all forms of content creation, ranging from feature films and TV shows to digital-first content and social media productions.

Incentives for Film, OTT, TV, YouTube, and Influencer Productions

Uttar Pradesh is dedicated to fostering a supportive environment for all aspects of media production, ensuring a smooth and business-friendly experience for creators across various formats. The incentives are specifically designed to attract film studios, OTT platforms, TV shows, YouTubers, influencers, and digital media companies seeking to establish their production operations in the state.

Capital Investment Subsidies for Media and Film Production Infrastructure

Details	Attraction for Global Media and Filmmakers
50% capital investment subsidy for the establishment of film studios, sound stages, green-screen facilities, VFX studios, and post-production centers.	Ideal for attracting large-scale film studios, OTT platform productions, and digital content creators who need advanced production infrastructure for projects ranging from feature films to YouTube content.

Financial Support for Content Creation in OTT, TV, and Digital Media

Details	Attraction for Global OTT, TV, and Digital Content Producers
Production subsidies for original content created for OTT platforms (e.g., Netflix, Amazon Prime, Disney+), TV networks, and YouTube channels shot or produced in Uttar Pradesh, with up to 40% of production costs reimbursed.	This incentive is designed to attract OTT series, TV shows, and YouTube creators to Uttar Pradesh, encouraging them to base their content production operations in the state. Vloggers, podcasters, and influencers can also benefit from the reduced cost of content production.

Digital Media and Social Media Content Creation Incentives

Details	Attraction for YouTubers, Influencers, and Digital Creators
50% subsidy on the cost of setting up digital media content creation hubs and influencer studios, specifically catering to YouTube creators, Twitch streamers, and social media influencers.	This incentive appeals to YouTubers, influencers, and social media content creators who want to set up professional studios in Uttar Pradesh for producing high-quality digital content. The state will also support multi-camera setups, editing facilities, and live streaming infrastructure.

Incentives for Green and Environmentally Friendly Film Productions

Details	Attraction for Global Filmmakers and OTT Platforms
Up to ₹5 crores in subsidies for film and media production companies that adopt green production technologies, including the use of solar-powered studios, energy-efficient equipment, and environmentally sustainable practices.	This subsidy is designed to attract international filmmakers, OTT platforms, and digital content creators focused on sustainable and eco-friendly productions, making Uttar Pradesh a pioneer in green film production.

Special Financial Support for Regional and Multilingual Content

Details	Attraction for Regional Film Industries and OTT Content Producers
40% production subsidy for films and digital content made in regional languages (e.g., Marathi, Tamil, Telugu, Bengali), with special incentives for productions that include multilingual dubbing or subtitles.	This incentive encourages regional filmmakers and OTT content producers to base their productions in Uttar Pradesh, making it an attractive hub for regional cinema and multilingual projects targeting a global audience.

Single Window Clearance for Film, OTT, TV, and Digital Productions

Details	Attraction for Global and Domestic Content Creators
Single Window Clearance System for obtaining all required permissions, location approvals, and production permits in real-time through a digital portal, reducing bureaucratic delays and speeding up the production process.	Designed for film production houses, OTT series creators, YouTubers, TV show producers, and social media influencers who want to streamline the entire production process without delays. This is particularly beneficial for international projects needing quick approvals.

Land Allotment and Infrastructure Support

Details	Attraction for Global and Domestic Filmmakers and Media Houses
Subsidized land allotment for the development of film cities, studio complexes, and media hubs. Uttar Pradesh will provide preferential land pricing for building state-of-the-art facilities dedicated to film production, OTT content, VFX labs, and digital media hubs.	Ideal for large-scale production houses, OTT platforms, and digital studios looking to create permanent production bases in Uttar Pradesh. The land allotment ensures cost-effective expansion opportunities for regional and international content creators.

Incentives for Talent Development in Film and Digital Media

Details	Attraction for Film Schools, Acting Academies, and VFX Institutes
50% subsidy on the creation of film schools, acting academies, VFX institutes, and AR/VR/MR training centers, aimed at developing a talent pool for film production, digital media, and post-production industries.	This incentive is particularly beneficial for international film schools, VFX studios, and acting schools wanting to set up campuses in Uttar Pradesh to train local and international talent for global film production and digital media industries.

Reimbursement of SGST and Stamp Duty Exemption

Details	Attraction for Global and Domestic Filmmakers
100% SGST reimbursement on the procurement of goods and services related to film production, OTT content creation, and digital media services. Stamp duty exemption on the purchase of land for setting up production facilities.	This incentive reduces the operational cost for film production companies, OTT platforms, YouTubers, and influencers, encouraging them to invest in long-term infrastructure and content production in Uttar Pradesh.

Special Incentives for Post-Production and VFX Studios

Details	Attraction for Global Post-Production and VFX Companies
Up to 50% subsidy on the setup of post-production facilities, VFX labs, animation studios, and sound mixing studios, with a focus on digital effects, 3D animation, AR/VR/MR production, and motion capture technologies.	This incentive attracts international post-production houses, VFX studios, and animation companies looking for cost-effective setups with world-class infrastructure to handle high-budget film productions, OTT series, and digital effects-heavy projects.

Marketing and Distribution Support for Films, OTT, and Digital Content

Details	Attraction for Global and Regional Filmmakers and OTT Platforms
Up to ₹5 crores subsidy on marketing and distribution costs for feature films, OTT series, and digital content produced in Uttar Pradesh, including social media marketing, film festival entries, and international distribution.	This incentive appeals to both regional filmmakers and global production houses that need financial support for marketing and distributing their films or digital series to a global audience.

Electricity Duty Exemption and Environmental Infrastructure Subsidy

Details	Attraction for Global Production Studios and Green Film Initiatives
Exemption on electricity duty for studios and production facilities, and an environmental infrastructure subsidy for implementing solar power, energy-efficient lighting, and green building certifications in studios.	These incentives target eco-conscious production houses and digital content creators interested in sustainable production techniques, reducing their operational costs while promoting environmentally friendly practices in filmmaking.

Conclusion
Uttar Pradesh – The Global Destination for Film, OTT, and Digital Media Production

The Uttar Pradesh State Film and Media Policy 2024-2030 presents an all-encompassing set of incentives aimed at attracting filmmakers, OTT platforms, TV show creators, YouTubers, and social media influencers worldwide. With offerings such as financial subsidies, infrastructure support, land allotments, and streamlined approvals, Uttar Pradesh welcomes global content creators to establish the state as their production hub.

With its focus on film production, VFX, digital media, and social media content, Uttar Pradesh is committed to creating an ecosystem that supports creators of all formats—from blockbuster films to short-form digital content—while offering world-class infrastructure and support for both domestic and international filmmakers.

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About Make in Uttar Pradesh

The Make in Uttar Pradesh is a Public Benefit Corporation (PBC) with a mission to establish Uttar Pradesh as a key player in international economic collaboration, focusing on strategic partnerships with nations like USA, Europe, Australia, African Union, KSA, China, India, Qatar, Saudi Arabia, Türkiye, and the UAE across vital sectors such as energy, technology, agriculture, and finance. Our goal is to integrate lessons from successful global economic models, adopting best practices to ensure sustainable and inclusive growth. We aim to enhance economic prosperity and diversification, contribute to societal progress, and promote sustainable economic practices. By leveraging Uttar Pradesh’s unique position, Make in Uttar Pradesh strives to drive substantial economic growth, spur innovation, and solidify Uttar Pradesh’s stature in the international economic arena, resonating with the government’s vision of a technologically advanced and interconnected economy.